![]() ![]() “They were able to build an organic fan base, and … when a band has a core like that and then gets radio, they explode. ![]() In Billboard magazine, radio program director Jim McGuinn noted the wisdom of such a strategy. ![]() ” Though this was a time-consuming, often exhausting option, it was one that paid off and paid off well. Hexum told Considine that they cultivated their fan base “through touring. This was the second part of their strategy: shunning the normal radio and video single route to build an audience their own way. They said they ’d keep us out on the road and that ’s exactly what we wanted to hear so we decided to go with them. (Douglas) Martinez, vocals, scratching P-Nut (Aaron Wills), bass Chad Sexton, drums.įormed around 1991 in Omaha, Nebraska signed with Capricorn/Mercury Records in 1991 released debut album, Music, 1993 released Grassroots, 1994 released 311, 1995 released Enlarged to Show Detail video, 1996 released Transistor, 1997.Īddresses: Record company -Capricorn Records, 1100 Spring Street, Suite 103, Atlanta, GA 30308. Members include Nick Hexum, vocals, guitar Tim Mahoney, guitar S.A. ![]() “They told us they wouldn ’t hassle us For the Record … In a Rational Alternative Digital interview, 311 bassist P-Nut told writer Wade Chamberlain why they signed with a smaller label. So, in 1991, they signed with Capricorn Records, a sub-label of Mercury. But they soon realized that their approach to stardom would have to be as unique as the music they made. “My life ’s goal was to get songs on the radio and be a popular singer, ” stated Hexum. When the Omaha-based group formed in 1991, they had all the ambition necessary to put them at the top of the charts. But 311 refused to conform with tradition, and the group sought more original means to achieve success. Traditionally, if radio cannot specifically identify a group ’s style of music, it is difficult for that band to receive airplay. “Hexum, singer and guitarist for the rock/reggae/hip-hop band 311, explained that his surprise stemmed from the fact that the group is a hybrid of different musical genres. Considine in Guitar World magazine, “I guess I ’m kind of surprised that we ’re getting as much play as we are. Here are the five best examples.Īlthough it appears on Transistor, an album of cosmological dub rock that stands as the greatest outlier in the 311 discography, the Omaha-bred brohams' finest moment finds them in their sweet spot, hitting the precise balance of heavy guitars and melodic lightness that often eludes them-and putting the rapping on hold certainly helps.Nick Hexum expressed his view of 311 ’s popularity to J.D. And every once in a while, the band's polyglot style congeals into something that's seriously not that bad. But that lack of guile has served them well over a career that's lasted close to three decades, building and maintaining a devoted cult of devotees looking to live their chillest lives vicariously through them. In the pre-internet '90s, though, there was pretty much no way for them to know that five positive bros from the corn fields of Nebraska bustin' rhymes about weed and ginseng over chunky guitar riffs and occasionally appropriating reggae rhythms and dancehall slang might not be the best look-other than intuition, perhaps. That sounds like a backhanded compliment, or maybe just a backhand. ![]()
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